An Easy Recipe

The food and drink industry can be a challenge for the entrepreneur and sometimes diversification is a good approach. If you are faced with a large facility and are considering a new operation, maybe you should split it up? You could fill part of the space with an area to unwind, socialize and drink, while the other could be a place to sit down and dine. Restaurant and bar marketing for places such as this could complement each other, or you may need two different trains of thought to work well according to your approach.

You may well need different marketing techniques if you split your business operation between food and drink. A bar or pub often attracts people at different stages of their buying process. Just because they’re in the mood to eat does not necessarily mean they are in the mood to socialize in a bar atmosphere. As such, your restaurant and bar marketing may well have to segregate the two operations.

Always try and achieve a consistent theme when thinking about restaurant and bar marketing operations in the same building. If you can do this then you can cross promote accordingly. After all, it doesn’t seem to make sense to have a country and western bar in one part of the building, next to a fine dining establishment.

If you have to handle restaurant and bar marketing separately in some respects, if they complement each other then you can achieve commonality. Just remember that restaurants are generally attractive to all comers, while a bar is a distinct way of socializing.

Entrepreneurs are putting a lot of effort into the development of an online presence. The good news is that in eating and drinking establishments you can host a website which can appeal to both. Maybe you just have to set up a subdomain of one, but you can easily link one to another to build up awareness.

Cross promote your “pub” when people are dining and vice versa and your restaurant and bar marketing can work hand-in-hand. For instance, you can have a coupon offering a free appetizer at the restaurant, or the first round of drinks “on us” in the bar.

Always try and maintain a highly professional brand, no matter how diverse your business operations may be. Restaurant and bar marketing can be a whole lot easier if you set certain standards and people are used to the style and presentation accordingly.

Always get people to come back in through the door, no matter what type of food or drink business you’re in. Restaurant or bar marketing is all about word of mouth, as people will almost invariably tell others if they are enthusiastic enough themselves to come back.

Expert Jose L Riesco teaches the best methods for getting more people into your restaurant at www.myrestaurantmarketing.com. Uncover your restaurant and bar marketing here.

categories: restaurant marketing,restaurant management,eating out,food and drink